Established in 1961, the Economic Times continues to lead in the race of most popular financial dailies being circulated in India. Originally owned by Bennett & Coleman Co. Ltd, the Economic Times often referred to as ET has as many as 8 lakh readers within the country.
Reasons for Popularity:
The Economic Times focuses primarily focuses on news related to Indian Economy, share prices, product prices and International finance. Readers of Economic Times are drawn in by the group of exceptionally talented columnists and an editorial board responsible for presenting a crisp reflection of the current economy
Economic Times published a series of supplements that comprehensively cover all key areas of financial news. Here is a list of a few of them:
Corporate Dossier: Corporate Dossier releasing every Friday with the main newspaper is the ultimate guidebook on corporate management.
Brand Equity: Brand Equity deals with subjects like market research, advertising etc.
ET Realty: Invaluable for those looking for some insight and advice on real estate business.
ET Wealth: This supplement is for those who require expert advice on personal finances.
Growth of advertising in Economic Times:
Economic Times has 11 main editions covering prime cities like Delhi, Bangalore, Mumbai, Kolkata, Pune, Nagpur, Chandigarh, Ahmedabad, Chennai, Hyderabad and Luck now. It is needless to say that thousands of businessmen from these cities spend a good deal of time everyday reading through the pages of Economic Times. Therefore it makes perfect sense for advertisers to invest money in releasing ads in ET Classifieds Page.
Economic Times continues to lead the way when it comes to financial newspapers. However it does face some competition from Mint, a business journal from Hindustan Times and The Hindu Business Line.